Nov 29, 2018
What’s good about dealer advertising
Never say, never
Trade shopping is huge
Common bait and switch
Radio, paper, TV, social media
Multiple rebates
Ridiculous trade values
No matter what you owe
Employee pricing, what?
Disclosures
Plus everything
FTC will help eventually
Not a single number matters
Ads show a...
Nov 15, 2018
The biggest factor, resale value
Winter prep
Resale value is truly the king
Maybe year round
Upside down vs resale value
Is resale part of the deal?
What seems like a good deal, maybe not!
Biggest cost, considered the least
What affects resale?
Predictable resale?
What are all the factors?
How to protect resale
You can...
Nov 7, 2018
When matters
- When is the question
- States with highest
- States with the lowest
- Buying out of state could mean
thousands saved
- Upside down/resale value % counts
- Use every advantage possible
- Post-holiday
- Week day
- Last or 32nd,
- Time of day thoughts
- Morning, noon or evening
- New model, left-over, 2 year used
- Oddity of...
Nov 1, 2018
Rules and definitions
F&I profits are going up
Don’t get shut out
How much due diligence?
Effort equals results, as everything
The main concepts
OTD is king
CPI every payment
Upside down/minus equity
ACV vs Trade in allowance
Trade value preparation
What cash?
Same exact vehicle
Assertive
Why list vs price
Focus on...