May 12, 2022
Best model articles
Best Brand tells the real story
Best used are the best resale
Automotive ads explained
Brand choice protects resale dollars
Crazy ads are even crazier
Disclosures that don’t help
Radio, TV, newspaper, socials
Vague is the norm
Bait and switch
Crazy trade values
Employee pricing
Surprises can be thousands
Ads indicate character
Ethics indicates results
It doesn’t get better, it’s a culture
Look for dealers that advertise what they offer other than price