Apr 19, 2023
Piloting crazy ads, in a crazy market
67% is a 1000% increase
A tyrannical demand
Toyota has made a good choice
190 years and it is still not right
A super car seat deal
Automotive ads explained
Crazy ads are even crazier
Disclosures that don’t help
Vague is the norm
Radio, TV, newspaper, socials
Bait and switch
Employee pricing
Crazy trade values
Surprises can be thousands
Ads only indicate dealer character
It doesn’t get better, it’s a culture
Look for dealers that advertise what they offer other than price